Shop Online with Instacart – Updated for COVID-19

Another day dawns and we are open as usual… although this is a very unusual time for all of us!
Some of our customers may prefer to shop online with our delivery service from InstaCart. As you can imagine, they are exceedingly busy because of the Coronavirus situation and some customers have had difficulties connecting to the InstaCart page on the Piggly Wiggly site. If you receive a “502” message, it just means that the InstaCart site is very busy. Please try again and you will hopefully be connected soon. Thank you!


Piggly Wiggly Midwest & Illinois, our franchise wholesaler, has teamed up with InstaCart to provide a delivery service for our stores in Elkhorn and East Troy.

InstaCart employ a shopper who will shop your order and deliver it to your house for a fee.

If you wish to see how the site works, here are a few simple instructions for you to follow to set up your account and shop:
  1. You can go to the PW website and the second tab from the left says “Delivery“.
  2. Select this tab and then click the “Shop Now” line in the drop down menu.
  3. This opens the new PW & Instacart page. Once you enter your zip code, the website will ask you to create an account (if you don’t have one already).
  4. Once you have set up your account with your delivery address, credit card information and so on, you can shop their website.
  5. The website has a list of all the main brand items. At this time, I/we do not believe that it has every specialty item from the Deli, Meat or Bakery Departments.
  6. Once the order is completed, you can schedule the window for your delivery. The InstaCart shopper will pick the items and and deliver them.
Any questions, please speak to Stephen (Manager at Frank’s Liquor).
  • The pricing on the website is higher than in the store.
  • Tax is applied to the appropriate products and charged at the end of the transaction.
  • There is a Delivery Fee of $3.99 plus a Service Fee (% based) plus an optional tip (also % based).
  • The InstaCart service is a 3rd party service and it is not managed or operated by Frank’s Piggly Wiggly.

Click here for answers to Frequently Asked Questions.